I am a consumer-inspired strategist dedicated to designing impactful strategies for integrated brand experiences.

 

With a background in design, research and strategy, I thrive at the convergence of all three disciplines to create new value. I’ve worked in-house and agency side, leading insights initiatives that go beyond traditional methods to inform strategy for brand, environmental, product, package and digital experiences. 

Companies I’ve worked with domestically and internationally span more than a dozen industries, ranging from Fortune 500 companies to start-ups alike. These clients include The Coca-Cola Company, Wal-Mart, P&G, The Gap Inc., Toyota, Levi Strauss & Co., McDonald's, Pfizer, IBM, Asus, HotelTonight and Hershey's.

Previously, I founded and led the Consumer Strategy practice at Method Products, where I developed strategies for brand marketing and product innovation across the entire business. Currently, I am an Innovation Design Lead at Clorox, where I deliver front-end design strategy for Hidden Valley, Brita and Clorox cleaning.